Partner & Investor Enquiries

World sport's
biggest untapped
opportunity.
Cricket in America.

The missing link isn't demand — it's accessible participation infrastructure. We're building it. And we're looking for the right partners to build it with us.

More Action. More Community. More Fun.

2.5B
Global cricket fans — the world's second biggest sport
20M+
Cricket fans already living in the United States
60M+
School-aged children in the US — the youth opportunity
2028
Cricket returns to the Olympics in Los Angeles
The gap

Cricket in America has a participation problem.
But not the one you think.

It's not that too few people play. It's who plays. Almost exclusively adult men, in diaspora communities, playing casual tennis-ball cricket. Women, youth, and mainstream Americans are virtually absent. Every major sport in America scaled by cracking those audiences first — Little League, AAU Basketball, youth soccer. Cricket never has. Until now.

What's been tried
Existing cricket academies serve diaspora communities well — but they were never designed to scale beyond them. There is no grassroots participation system built for the American mainstream.
What's needed
A scalable, accessible format. A franchise model. School and community entry points. A system that turns casual interest into lifelong participation — the same way flag football built the NFL's base.
From a diaspora sport...
To a game for all Americans
Cricket in the United States has long been sustained by passionate diaspora communities — a powerful foundation, but one that hasn't yet translated into widespread mainstream participation. The opportunity isn't to replace that base, but to build beyond it.
From untapped demand...
To a commercial engine
Fusion Cricket is designed to unlock that next layer — and in doing so, power the entire commercial ecosystem of the game. By turning millions of potential consumers into active participants, it builds the foundation for fandom, media value, sponsorship, and long-term revenue.
The solution

Fusion Cricket is cricket's participation
infrastructure — built for America.

Designed from the ground up for schools, communities, and corporate settings, Fusion Cricket removes every structural barrier that has historically kept the game inaccessible.

The demographic opportunity

Fusion flips cricket's demographics

Traditional cricket in America is overwhelmingly male and adult. Fusion Cricket is designed to change that — opening cricket to the two largest untapped commercial audiences in sport.

Gender split
Traditional vs Fusion Cricket
Traditional cricket (today) 99.5% male
Female — traditional cricket 0.5% female
Male — with Fusion (2035) 70% male
Female — with Fusion (2035) 30% female
60x increase in female participation. An entirely new commercial audience.
Age split
Traditional vs Fusion Cricket
Adult — traditional cricket 92% adult
Youth (U18) — traditional 8% youth
Adult — with Fusion (2035) 46% adult
Youth (U18) — with Fusion (2035) 54% youth
A 10-year-old fan today becomes a 60-year commercial relationship. Fusion builds that pipeline.
60x
increase in female participation unlocking apparel, lifestyle & family brand investment
6x
increase in youth participation creating a lifelong pipeline of fans, players & consumers
2 gens
of paying participants — kids in programs, parents funding travel, gear & experiences
Who we're looking for

Partners who believe in what cricket can become.

The right partners don't just bring capital — they bring networks, markets, and belief in the long-term opportunity.

Franchise operators
Entrepreneurs and sports operators ready to build and own the Fusion Cricket ecosystem in an exclusive US territory.
Sports investors
Investors who understand the long-term value of participation infrastructure and cricket's unique US growth moment.
Cricket industry partners
MLC, USA Cricket, county clubs, and cricket bodies who want to be part of building the game's grassroots foundation in America.
Corporate sponsors
Brands seeking early access to cricket's fastest-growing participation platform and its highly engaged, diverse audience.
Why now? Cricket returns to the Olympics in Los Angeles in 2028. Major League Cricket has successfully launched. The US youth sports market is primed. The window to establish the foundational participation layer — and own it — is open right now. Whoever builds it first owns the foundation of the game's future in this country.
Why Fusion succeeds where others have failed

Designed for America. Built for scale.

Ideas are not scarce in US cricket. Execution is. Fusion Cricket is built by operators with direct experience in American youth sports, education systems, and cricket development — creating a platform designed for how sport actually works in the United States.

Built for US youth sports
School-first participation pathways through PE and after-school programs. Short-format, facility-light gameplay that fits gyms, playgrounds, and community fields. Designed to embed cricket into the American youth sports ecosystem so schools introduce it and families claim it as their own.
Execution capability
Cricket Unlocked delivers the full operating system required to scale participation — school district engagement, workforce recruitment and training, community league formation, corporate program delivery, and operational systems and reporting. This reduces implementation risk and accelerates credibility.
School system compliance
Fusion is designed for the operational realities of US school systems — including district data protections, communication protocols, and institutional approval processes. Most overseas participation programs were not built for these constraints. Fusion was.
Enhancing, not competing
Fusion Cricket is not a rival to traditional cricket — it is the participation engine that fuels the entire sport. It creates more players, more fans, and more pathways, strengthening both Fusion and traditional formats. More players means more fans, more media value, and more commercial scale for the whole ecosystem.
Get in touch

Tell us about yourself.

We're having early conversations with a select number of the right partners. If this opportunity resonates, we'd love to hear from you.

We respond to every genuine enquiry within 48 hours.
Your details are kept strictly confidential and never shared with third parties.